The Growing Culture of Collegiate Pickleball: How Students Are Shaping the Future of the Sport by Alex Plam

Pickleball has seen explosive growth across the country, and nowhere is that more evident than on college campuses. What started as a casual backyard game has transformed into a highly competitive, community-driven sport that is redefining student recreation. With more collegiate pickleball clubs forming than ever before, students are taking the game to new levels—both in competition and culture.

The Rise of College Pickleball Clubs

As interest in pickleball has surged, collegiate clubs have rapidly expanded, bringing the sport to students of all backgrounds. According to The APP Tour, players aged 18-24 represent one of the fastest-growing demographics in the sport. This rise is reflected in the growing number of universities adding pickleball clubs, intramural leagues, and even competitive teams.

What’s driving the growth?

  • Accessibility – Pickleball is easy to learn and requires minimal equipment. Many colleges are converting underused tennis or basketball courts into dedicated pickleball spaces.
  • Social Play – The game is perfect for college life—fast-paced, engaging, and ideal for meeting new people.
  • Competitive Appeal – With more intercollegiate tournaments emerging, students are bringing their competitive edge to the sport, creating a pipeline for future pros.

The Rise of College Pickleball Tournaments

While college pickleball started as a casual club activity, the demand for structured competition has grown. Schools are now organizing intercollegiate tournaments, regional championships, and club-versus-club matchups, fueling rivalries and high-stakes play.

Events like the Collegiate National Championship have gained traction, showcasing the best student players and paving the way for potential NCAA recognition. Many believe that, with continued growth, pickleball could eventually become a varsity sport at select universities.

Balancing Social and Competitive Play

Unlike some college sports that prioritize intense training schedules, pickleball maintains a unique balance—offering students both serious competition and a strong social culture.

  • Casual club nights encourage all skill levels to join, making it a more welcoming sport compared to tennis or other competitive racquet sports.
  • Doubles play builds friendships while keeping the games fast and fun.
  • Club-sponsored social events—pickleball mixers, charity tournaments, and travel trips—make the sport feel like more than just a game.

More Than a Sport: Pickleball’s Cultural Impact on Campus

Pickleball’s influence goes beyond competition. It has also become a cultural movement, shaping social activities, travel, and even fashion trends among student players.

With college athletes embracing pickleball apparel off the court, a new wave of pickleball-inspired lifestyle brands has emerged. For example, KTCHN creates minimalist, pickleball-themed apparel that resonates with student players—comfortable enough for everyday campus life yet designed for those passionate about the game.

What’s Next for College Pickleball?

As more schools introduce organized leagues, intramurals, and tournaments, the next logical step is official collegiate sanctioning. With club teams growing rapidly, the dream of pickleball becoming an NCAA-recognized sport is no longer far-fetched.

One thing is clear: college students aren’t just playing pickleball—they’re shaping its future. Whether through fierce competition or casual club events, they are building a sport that will only continue to thrive in the years to come. Just as pickleball has enhanced recreational programming opportunities in communities around the country, pickleball clubs are bouncing onto college and university campuses at a fast pace.

About the Author: Alex Plam is the co-founder of KTCHN, a pickleball lifestyle apparel brand. Follow on social media too – @wearektchn!