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CollegiatePB

01 - THE PLAYBOOK

Club Sponsorships

How college pickleball clubs actually land sponsors - a playbook for clubs.

02 — What it Takes

BRAND PROMOTION

Good rankings and results along with having well-known players can be the fast way to attract to brand relationships.

But most sponsorships don’t come from talent alone. They come down to three things:
Connections
Content
Visibility

Clubs that consistently post on social media, promote brands, and showcase activity stand out far more than clubs that rely on results alone.

03 — more of what it takes

Selling product

College pickleball sponsorships are evolving. No longer are brands willing to provide free products in exchange for visibility. Today, most sponsors are looking for a more measurable return on their investment. Clubs may be expected to generate a certain level of sales, referrals, or other measurable results in order to maintain sponsorship benefits. For college pickleball clubs, building a strong relationship with sponsors now means more than simply displaying a logo or posting on social media - it means finding creative ways to actively support brands that support your club.

03 — consider options

Sponsor Types

There are a wide variety of sponsors. Below are just some examples.
Paddles
Shoes
Gear
Apparel
Hydration
Practice Facilities

These deals often include:
Free or discounted merchandise in return for social promotion or names on logos.

05 — NEXT STEPS

Step-by-step guide

Start Local
Smaller, local brands are often the easiest to secure—and usually the most mutually beneficial.

Update Club Directory
Club profiles that have more information are more visible and attractive to potential sponsors.

CollegiatePB Exchange
Join our discord community and post in the Exchange so sponsors know about you.

Sponsorships — CollegiatePB